This Isn't A Sad Thing: Brendan Schaub Bets on Himself

Brendan Schaub bet it all on himself with the launch of his very own digital media brand. In the process, he spawned the most prolific online hate community of all time.

Everything has their cycle, they have their season. They have their beginning. They have their end. They have cycles. We’re not saying it's coming to an end; we’re saying it is about to be refurbished, spaded under, and have another chance to serve as a garden for the cultivation of a new era.

- Marshall Herff Applewhite Jr. (aka Do)

When Brendan Schaub was fired from his cushy Showtime gig, he decided to gamble everything he had with the launch of his very own Thiccc Boy Network. But instead of building a new digital media empire, he inadvertently spawned what would soon become the most prolific online hate community the internet has ever seen. This isn’t a sad thing.